Privacy policy

Privacy Policy

Last updated: May 27, 2026

This Privacy Policy describes how Cozy, operating through cozybynk.com, the “Site”, “we”, “us”, or “our”, collects, uses, and discloses your personal information when you visit, use our services, make a purchase from the Site, interact with our advertisements, communicate with us through WhatsApp, email, SMS, social media, or otherwise use our services, collectively, the “Services.”

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, advertising tools, operational processes, or legal and regulatory requirements. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, process and fulfill orders, improve our Site, prevent fraud, comply with applicable legal obligations, enforce our terms and policies, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Basic contact details, including your name, shipping address, billing address, phone number, and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number, order number, products purchased, order value, delivery details, and payment method.
Account information, including your username, password, account preferences, and security questions, if account features are available.
Shopping information, including products you view, search for, add to cart, add to wishlist, purchase, return, or exchange.
Customer support information, including information you choose to provide when communicating with us by email, WhatsApp, social media, contact forms, or other support channels.
Marketing and communication preferences, including your subscription status, consent preferences, and opt-out requests.

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect Through Cookies, Pixels, and Similar Technologies

We automatically collect certain information about your interaction with the Services, referred to as “Usage Data.” To do this, we may use cookies, pixels, tags, server-side tracking tools, web beacons, software development kits, and similar technologies.

Usage Data may include:

Device information.
Browser information.
IP address.
User agent.
Network and connection information.
Pages viewed.
Products viewed.
Search activity on the Site.
Add-to-cart activity.
Checkout activity.
Purchase activity.
Referral source.
Advertising click identifiers.
Cookie identifiers.
Date and time of website interactions.
Other information about how you interact with the Site, our ads, and our Services.

We use these technologies to operate and improve our Site, remember your preferences, analyze traffic, measure advertising performance, personalize marketing, and understand customer behavior.

For specific information about cookies used by Shopify, please see the Shopify Cookie Policy.

Meta Pixel, Conversions API, and Advertising Data

We use Meta business tools, including the Meta Pixel and Meta Conversions API, to help measure, improve, and personalize our advertising on Meta platforms, including Facebook and Instagram.

These tools may collect and process information about your interactions with our Site and Services, including:

Page views.
Product views.
Search activity.
Add-to-cart events.
Checkout events.
Payment step activity.
Purchases.
Product IDs or SKUs.
Order ID.
Order value.
Currency.
Number of items purchased.
Device and browser information.
IP address and user agent.
Advertising click identifiers.
Cookie identifiers.
Hashed customer information, where available, such as email address, phone number, name, city, region, postcode, country, or external customer ID.

We may use advanced matching and server-side event sharing to send hashed versions of customer information to Meta. Hashing is designed to transform certain information, such as email address or phone number, before it is sent, so that Meta can match events to users for attribution, measurement, remarketing, and ad optimization.

We may use Meta Conversions API to send certain website, purchase, and customer interaction events directly from our ecommerce platform, server, or connected tools to Meta. This helps improve reporting accuracy, measure conversions, attribute purchases to ads, build remarketing audiences, and optimize ad campaigns.

We do not send payment card numbers or full payment credentials to Meta.

WhatsApp Order Confirmation and Related Data

We may use WhatsApp or a WhatsApp Business solution provider to communicate with you about your order, including order confirmation, cancellation, delivery updates, customer support, and fraud prevention.

After you place an order, we may send a WhatsApp message asking you to confirm or cancel your order. Your response may be used to:

Confirm that the order is genuine.
Reduce fake, duplicate, or fraudulent orders.
Hold or release an order for fulfillment.
Contact you about order issues.
Improve customer support.
Improve advertising and campaign quality.
Create internal order tags, such as “WhatsApp Confirmed,” “WhatsApp Cancelled,” or “No Response.”

Where permitted, we may send custom advertising or measurement events based on your WhatsApp order confirmation status, such as order confirmed, order cancelled, or order unconfirmed. These events may be sent through Meta Conversions API or similar advertising tools to help us measure ad quality, reduce fake orders, improve remarketing, and optimize campaigns toward more genuine customers.

These confirmation events are separate from the standard purchase event created when you place an order on our Site.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect or process information on our behalf, such as:

Shopify, which supports our Site, ecommerce operations, checkout, order management, and related services.
Payment processors, who collect payment information such as payment method details, billing address, and payment confirmation to process your payment and fulfill your order.
Shipping, logistics, and fulfillment partners.
Customer support tools.
Analytics providers.
Marketing and advertising partners, including Meta.
Email, SMS, and WhatsApp communication providers.
Fraud prevention and security providers.

When you visit our Site, open or click emails we send, interact with our Services, click on our ads, or communicate with us through WhatsApp or other channels, we or third parties we work with may automatically collect certain information using cookies, pixels, web beacons, server-side tracking, software development kits, third-party libraries, and similar technologies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of information provided by third parties and are not responsible for third-party policies or practices.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including to:

Process payments.
Fulfill orders.
Arrange shipping and delivery.
Send order notifications.
Process returns and exchanges.
Provide customer support.
Manage customer accounts.
Confirm orders through WhatsApp or other communication channels.
Resolve order, delivery, or payment issues.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including to:

Send marketing, advertising, and promotional communications by email, SMS, WhatsApp, social media, or other channels where permitted.
Show you advertisements for our products or services.
Measure the effectiveness of our ads.
Attribute purchases and website actions to advertising campaigns.
Create and improve remarketing audiences.
Optimize advertising campaigns.
Personalize ads and content on our Site and on third-party platforms, including Meta platforms.

This may include using cookies, pixels, Meta Pixel, Meta Conversions API, Shopify advertising tools, and other advertising technologies.

Security, Fraud Prevention, and Order Verification

We use your personal information to detect, investigate, prevent, or take action regarding possible fraudulent, illegal, harmful, or malicious activity.

This may include using your order details, phone number, email address, IP address, shipping information, WhatsApp confirmation response, and other signals to verify whether an order is genuine before fulfillment.

Analytics and Site Improvement

We use personal information and Usage Data to understand how customers interact with our Site, improve product offerings, optimize website performance, improve checkout experience, and analyze customer behavior.

Communicating With You

We use your personal information to communicate with you, provide customer support, respond to inquiries, notify you about your account or orders, send order confirmation messages, and maintain our relationship with you.

Cookies

Like many websites, we use cookies and similar technologies on our Site. We use cookies to power and improve our Site and Services, including remembering your actions and preferences, running analytics, measuring advertising performance, improving advertising relevance, and understanding how users interact with the Services.

We may also permit third parties and service providers, including advertising and analytics partners, to use cookies and similar technologies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can usually choose to remove or reject cookies through your browser controls. Removing or blocking cookies may negatively impact your user experience and may cause some features of the Services to work incorrectly or no longer be available.

Blocking cookies may not completely prevent all information sharing with third parties such as advertising partners, especially where server-side tools, order processing systems, or required operational tools are used.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf, such as IT management, ecommerce platform services, payment processing, fraud prevention, data analytics, advertising measurement, customer support, cloud storage, fulfillment, shipping, email, SMS, and WhatsApp communication.
With business and marketing partners, including Shopify and Meta, to provide services, measure advertising performance, personalize advertising, and advertise to you.
When you direct, request, or consent to our disclosure of certain information to third parties, such as shipping providers, payment processors, social media platforms, or third-party integrations.
With our affiliates or within our corporate group, in our legitimate interests to operate our business.
In connection with a business transaction such as a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets.
To comply with applicable legal obligations, respond to lawful requests, enforce our terms and policies, and protect or defend the Services, our rights, and the rights of users or others.

Categories of Personal Information Disclosed

We have, in the past 12 months, disclosed the following categories of personal information for the purposes described in this Privacy Policy:

Category of Personal Information	Categories of Recipients
Identifiers such as name, email address, phone number, address, customer ID, order ID, IP address, and device identifiers	Vendors and service providers, ecommerce platform providers, payment processors, fulfillment partners, customer support providers, analytics providers, business and marketing partners
Commercial information such as order information, products viewed, products purchased, cart activity, checkout activity, payment confirmation, returns, exchanges, and customer support information	Vendors and service providers, ecommerce platform providers, payment processors, fulfillment partners, analytics providers, business and marketing partners
Internet or other similar network activity such as Usage Data, page views, search activity, clicks, ad interactions, cookie identifiers, browser information, and device information	Analytics providers, advertising partners, ecommerce platform providers, business and marketing partners
Communication data such as customer service messages, WhatsApp order confirmation responses, email interactions, and support requests	Customer support providers, WhatsApp or messaging providers, ecommerce platform providers, business and marketing partners where applicable

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

Sale, Sharing, and Targeted Advertising

We may “sell” or “share” personal information, as those terms are defined under applicable privacy laws, or process personal information for purposes considered “targeted advertising.”

We have, in the preceding 12 months, sold or shared the following categories of personal information for advertising and marketing purposes:

Category of Personal Information	Categories of Recipients
Identifiers such as contact details, customer ID, order ID, and certain account or order information	Business and marketing partners
Commercial information such as products viewed, products added to cart, products purchased, order value, and shopping behavior	Business and marketing partners
Internet or similar network activity such as Usage Data, device information, ad interactions, cookie identifiers, and website activity	Business and marketing partners

Business and marketing partners may include ecommerce, analytics, and advertising partners such as Shopify and Meta.

You may have the right to opt out of the sale or sharing of your personal information or targeted advertising, depending on where you live. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of the sale or sharing of information for the device and browser you use to visit the Site, where required by applicable law.

Shopify provides privacy controls and opt-out options for certain Shopify advertising services. You may visit Shopify Privacy Controls for more information. Shopify also explains that customers who opt out will not have their data used for Shopify Audiences.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content may be public and accessible by others.

We do not control who will have access to the information you choose to make publicly available and cannot ensure that parties who access such information will respect your privacy or keep it secure.

Third-Party Websites and Links

Our Site may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party sites or platforms.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, fulfill orders, process returns, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, or maintain business records.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and we may decline a request where permitted by law.

Right to Access / Know

You may have the right to request access to personal information that we hold about you, including details about how we use and share your information.

Right to Delete

You may have the right to request that we delete personal information we maintain about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have the right to receive a copy of personal information we hold about you and to request that we transfer it to a third party, subject to certain exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have the right to direct us not to sell or share your personal information or to opt out of processing your personal information for targeted advertising.

Right to Limit Use of Sensitive Personal Information

You may have the right to direct us to limit our use or disclosure of sensitive personal information to what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

Restriction of Processing

You may have the right to ask us to stop or restrict certain processing of your personal information.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

Appeal

You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences

You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails or by contacting us. If you opt out, we may still send non-promotional communications, such as messages about your orders, account, delivery, returns, fraud prevention, or customer support.

You may exercise your rights where indicated on our Site or by contacting us at the email address listed below.

We will not discriminate against you for exercising your privacy rights. We may need to collect information from you to verify your identity before responding to a request. You may designate an authorized agent to make requests on your behalf, where permitted by law. Before accepting such a request, we may require proof that the agent has been authorized to act on your behalf and may require you to verify your identity directly with us.

Shopify Advertising Services

We may use Shopify advertising services, including Shopify Audiences or similar tools, to help personalize advertising you see on third-party websites and platforms. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit Shopify Privacy Controls.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live, including in the United States and other countries where our service providers, partners, ecommerce platform, advertising partners, or fulfillment partners operate.

If we transfer personal information out of Europe, the United Kingdom, or other jurisdictions with specific transfer requirements, we will rely on recognized transfer mechanisms where required, such as Standard Contractual Clauses or equivalent lawful transfer mechanisms.

Contact

If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:

Email: hello@cozybynk.com